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Master the Art of Brand Design
Introduction (Start Here!)
Welcome To MABD! (2:43)
Resource Links & Course Downloads
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Module 1: The Foundations of Art & Design
Principles of Art & Design (4:45)
Elements of Art & Design (3:13)
Using These Foundations In Branding (3:31)
Module 2: Working With Color
Understanding Color Theory (2:35)
The Color Wheel (4:13)
RGB vs CMYK Color Mode (3:19)
Color Terms To Learn (2:16)
Color Psychology in Branding (4:32)
Seasonal Brand Personalities (3:38)
Brand Archetypes (11:45)
Module 3: Mastering Typography
How We Communicate With Typography (6:15)
Typography Terminology (5:09)
Typography Classifications (4:34)
Hierarchy & Building Type Suites (6:55)
Customizing & Manipulating Typography (5:23)
Module 4: Executing a Brand Identity Design
Implementing Brand Strategy (16:21)
Building The Design Direction (Moodboard, Fonts, Colors) (24:46)
Using The One Concept Method (3:43)
Designing The Logo Suite (9:24)
Building Out Supporting Brand Elements (4:13)
Presenting Your Work Effectively (16:36)
Module 5: Building Your Portfolio
Portfolio Case Study - Design To Attract YOUR Ideal Client (2:40)
Critiquing Your Work With An Objective Eye (2:26)
Elevating Your Designs With Mockups & Presentations (3:15)
Building Your Portfolio Page & Sharing Online (3:38)
BONUS MODULE: Watch Me Work - Portfolio Case Study
Module Intro (1:39)
WATCH ME WORK: Using ChatGPT To Generate a Portfolio Project Brief (22:43)
WATCH ME WORK: Researching & Building The Design Direction (29:35)
WATCH ME WORK: Brainstorming & Sketching Ideas (5:09)
WATCH ME WORK: Designing Digital Logo Concepts (and Altering Typography) (49:04)
WATCH ME WORK: Creating Supporting Brand Elements (16:14)
WATCH ME WORK: Plugging Designs Into Mockups (10:11)
WATCH ME WORK: Putting Together The Brand Presentation (6:02)
WATCH ME WORK: Exporting Files For Clients (Ft. Logo Express) (12:41)
WATCH ME WORK: Building The Portfolio Page (10:23)
Share Your Project! (1:22)
BONUS: Brand Presentation Templates
Template Links
WATCH ME WORK: Putting Together The Brand Presentation
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